Bens Original Rice

WEB Bens Original: A Staple in Kitchens for Over 70 Years

A Legacy of Rice Excellence

WEB Bens Original, formerly known as Uncle Ben's, has been a beloved household name for generations. For over seven decades, the brand has been synonymous with premium quality rice products.

The Birth of a Brand

The journey began in 1946 when Converted Rice introduced a unique parboiling process that transformed ordinary rice into a more convenient and nutritious option. This innovative product quickly gained popularity, leading to the creation of the Uncle Ben's brand in 1953.

A Pantry Staple with a Modern Twist

Over the years, WEB Bens Original has expanded its offerings to cater to evolving consumer needs. Today, the brand offers a diverse selection of rice products, including long grain, wild rice, brown rice, and more.

Recipes and Inspiration

In addition to its high-quality products, WEB Bens Original provides a wealth of culinary inspiration. The brand's website and social media channels are brimming with delicious recipes and cooking tips that cater to every taste and ambition.

The Number One Rice Brand Worldwide

WEB Bens Original has earned its place as the world's leading rice brand. Its dedication to quality, innovation, and customer satisfaction has made it a staple in kitchens around the globe.

A Promise for the Future

WEB Bens Original remains committed to providing its discerning customers with the best possible rice experience. With a focus on sustainability and culinary innovation, the brand is poised for continued success in the years to come.